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Course Work

This section showcases some of the different projects created throughout my MSc Fashion Buying & Management programme to date. Including learnings from areas such as trend forecasting, fashion buying, supply chain management, marketing of fashion brands, netnographic studies, reflective writing, and more.

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Peclers Trend Forecasting S/S22 Event

Modern Fashion

Gender, Society & Fashion

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Brown Thomas Women's Activewear

Look Book

This project required attendance at the Peclers trend forecasting event for womenswear S/S22 and focuses on 4 key trends that I felt were most commercial.

Presentation

For this presentation, my group & I expanded on course learning around the topic of gender, society & fashion. Includes learnings of feminism, the male gaze, toxic masculinity, nature vs. nurture & gender-fluid dressing.

Business Report Presentation

A visual business report with recommendations for the Brown Thomas women's activewear department.

Course Work: Services
Image by Afif Kusuma

Positioning & Marketing Strategy of H&M

Presentation

In this presentation, my group & I discuss the marketing strategy of H&M, covering points on branding, STP, the marketing mix, and integration of digital marketing technologies with traditional marketing communications.

Course Work: Welcome

Reflective Writing

These reflections were written using the DIEP model to showcase learning from the Sociology of Fashion module in order to display critical thinking and depth of learning. Below are four topics that were covered;

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Brand Communities

Man with Make-up

Gender, Society & Fashion

Sewing Supply Store

Sustainability & Consumer Society

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Sustainability & Consumer Society

What are brand communities & why are they so effective?

I reflect on my learnings on the topic of Brand Communities, highlighting the benefits they have for brands and where engaging subconsciously comes into play.

Gender Fluid Dressing

I reflect on my learnings of gender roles in society and how they have impacted the freedom males have to dress fluidly today.

Corporate Social Responsibility & Transparency

I reflect on Corporate Social Responsibility and transparency after watching The True Cost documentary.

Sustainable Development Goals & Circular Economy

This reflection comes after completing the Sulitest - a sustainability literacy test that aids knowledge of the SDGs. I reflect on my own learning journey of the Sulitest, SDG 12 and the Circular Economy.

Course Work: Services
Image by Highlight ID

Zara Trend Observations

Business Report & Presentation

This project involved observation of Zara's current S/S21 offering and identifying a key trend for the season that was missed based on unexpected or consumer demand. For this proposal, my group and I chose to focus on introducing the 'Net Benefit' trend into Zara's range. We felt this was a commercial trend for S/S21 that Zara failed to identify.

Course Work: Welcome
Creative Work

Netnographic Research Study - boohoo.com

What can we learn about consumers' relationships toward fast fashion brands from an empirical study of social media platforms?

This project was answered by conducting netnographic research of the Boohoo brand via social media and online community resources. Looking at relating literature and drawing on sociology of fashion topics in order to present our findings and explain how consumers engage with the brand online, resulting in recommendations that Boohoo may use to engage more meaningfully with their consumers in the future.

Course Work: Welcome
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©2021 by Rachel Patterson
Always On Trend

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